branding + Creative
can feel like
ROCKET SCIENCE
That's where we come in.
Messaging-First Brand Strategy & Web Design for Service Businesses
Knoxville Creative Agency Helping You Take Up Space
If you’ve got a vision that feels powerful but hard to put into words, you’re in the right place. At Growco Lab, we help you take ground in your industry with strategic branding, impactful guest experiences, and creative support that moves the needle.
You’re the master of your craft, but when it comes to translating your expertise into branding, messaging, and visuals that connect, it might feel like rocket science. The good news? That’s exactly what we’re here to partner with you on.
We work closely with you to shape your vision into creative direction and deliverables that stand out, resonate, and drive action. From brand strategy to web design and creative content, we bring your ideas to life—clearly, confidently, and uniquely yours.
Our specialties can be filed under:
Brand Strategy
(Positioning that makes you impossible to ignore)
Messaging & Copy
(Words that create connection & drive action)
Web & Visual Presence
(ecosystems that get your value seen & offer sold)
Honor your roots. Take up space.
(AND LOOK DANG GOOD DOING IT.)
We believe that great brands start from within. That’s why we dig deep to understand the heart of your vision, honoring the roots that fuel your purpose.
But we don’t stop there. We help you take up space. Because your ideas are meant to be seen, your voice deserves to be heard, and your brand has the power to shape its industry.
Rooted in purpose. Built to stand out. Are you ready?
this note's for you if you've ever said
"If I look at another fill-in-the-blank google doc I might throw my computer out of a moving car"
Creative Direction, Handled. Mission Control Isn’t On You.
Capturing your vision and clarifying the essence of your business is a foundational step in the creative process by design. What that means to you is that your expertise is translated into a brand that can cut through market noise, a message that moves the right people towards you, and a presence that commands attention––all without having to
❌ Get lost in endless email threads trying to describe exactly what you’re looking for
❌ Stare blankly when asked, “What do you want your website to say?” and wishing they just got it
❌ Juggle keeping multiple creatives on the same page and feeling worried you might be Frankensteining your business
It’s actually so possible for the creative process to flow when you bring your expertise to the table, and we bring ours, too.
That’s when we get to help you
✅ Clarify your positioning so you’re the obvious choice.
✅ Develop messaging that turns heads, builds trust, and drives action.
✅ Create a presence that communicates your story and value
You stay focused on what you do best, while we connect the dots––even across multiple creative disciplines––to bring your vision to life.
service categories
not sure where to start? that's completely normal.
We’d love helping you find the best path forward for your goals through a 20-minute chem call or fill out this form to bring the conversation to an inbox.
Carving Your Unique Brand Strategy & Positioning
To really stand out in your market, you have to be so clear on what sets you apart, why it matters, and how to position your brand as the obvious choice. This work is what should inform every expression of your work—and it’s the foundation that drives everything forward.
- Brand Positioning & Differentiation
- Vision, Mission, & Values Development
- Competitive Analysis & Market Strategy
Magnetic Messaging & Copywriting
Your messaging has the power to connect deeply and move people to action. From taglines to web copy, you can begin to experience what it feels like to have the right words working for your business – designed to turn heads and build trust.
- Messaging Strategy & Brand Voice Development
- Website Copy & Sales Funnels
- Taglines, Slogans, & Campaign Messaging
Stand-Out,
Scroll-Stopping Web & Visual Presence
- Website Design & Development
- Visual Identity & Brand Systems
- Photography & Videography
Move at the Speed of Collaboration
If you asked us what we think about the industry standard creative process often taking months of back and forth, racking up gigabytes of email threads and an onslaught of meetings, we’d tell you: we built a better way with you in mind.
In our world, we’ve worked with enough fast-moving service business owners and dream-driven entrepreneurs to know the type: you want someone to capture your vision and handle the details––oh, and you needed it done yesterday.
Your time is valuable. And let’s face it, so is your money.
We lean into the belief that great work can be done fast. And that’s where we thrive. So we built a system of unique offers to do just that.
The Brandscope
Your fast track from big vision to clear action.
In a 90-minute deep dive, we’ll uncover what makes your business unique and shape a strategic profile to take it into its most aligned, impactful era yet. No guesswork. No spinning your wheels.
Following our live session, we refine and expand on what we discover, delivering a clear, actionable roadmap so you know exactly what steps to take next.
Clarity. Direction. Momentum. All in a fraction of the time.
Intensives + Working Sessions
Intensive and working sessions collapse the time it takes for what’s stuck in your head and in your drafts folder to get out the door and into the hands of people who need it.
No back-and-forth emails. No dragging things out for weeks. Just hands-on execution with expert guidance, so you leave with work that’s finished, functional, and ready to go.
The Roots to Rockets 3-Day BrandLab – our stake in the ground to say: we’re changing the game. A full-scale brand and website built in just three days with strategy, messaging, and visuals designed to take your business to market—fast and right.
Working Sessions – Because sometimes, you don’t need another strategy call—you need dedicated time to make real progress. A working session is exactly that: 4-6 focused hours where we sit down with a clear objective and knock things out, together. Whether it’s refining your website, tightening up your messaging, polishing Canva designs, or building out key resources, we cut through the noise and get it done.
Founder. Owner.
lead nerd.
Amanda Wolfe officially began Growco Lab as it’s known today in March 2020 in response to a steady stream of freelance work following her departure from a longtime role as Communications Director for a nonprofit in the fall of 2019. After tapping on the shoulders of several past teammates each time the volume and scope of work steadily increased, it was clear there was a need for a flexible, fast-paced, multi-faceted team of creatives to come under and alongside the businesses and entrepreneurs making a difference in their respective markets. We are that team.
"Avengers, Assemble!"
Our business model works a lot like the Avengers. We’re a collaboration of friends and teammates turned independent contractors who work exceptionally well together. Everyone on the team has their own superpower more or less, and their own thing going on. But when there’s a big project tackle or challenge to rise to, it’s go time.
Do we have Chemistry?
We, like you, do business with people. Therefore one of the only unchanging variables in each of our client relationships is, well, relationship! We find projects run smoother and deliverables are most impactful when we’re able to partner with clients who demonstrate a mutual chemistry.
How do we establish that? Simple. A 15 minute call is all it takes to begin to get to know you, gather some practical information on the scope of your needs, and filter that through how we can best serve you.
The kids call it a vibe check. We call it chemistry.
Schedule a chem call and pencil us in for 15 minutes that could help set the trajectory for your business’ next season of growth.
