The Science of Being Seen

messaging-first brand strategy, design, web, and media

Get clear, make moves, and grow beyond your wildest dreams backed by creative support in areas like:
Brand Strategy

Positioning that makes your expertise unmistakable and helps the right people move towards you.

MESSAGING & COPY

Words that resonate with the right people, spark connection, and drive the right action.

WEB & MEDIA

Visual presence that demonstrates your value, amplifies your message, and helps people say yes.

We believe Messaging is your secret sauce

IT’S WHAT WE DO BEST

Growco Lab is the messaging-first creative agency that helps service-based founders stop spinning their wheels, uncover their unique edge, and take up space in the market with brands that are magnetic and strategic.

We fuse messaging, design, and media so that your business becomes the clear right choice for the right people. And we do it in ways that feel like finally getting to step out of the air traffic control tower. Because when you have the right team backing you, you don’t have to manage every creative decision. When we  gets your vision and how to execute it.

The first step in simple: let’s talk. We call it a chemistry check. And it’s how we know if we’re the right fit to bring your vision to life.

OUR SIGNATURE FRAMEWORK

5M Visibility
METHOD™

Visibility isn’t universal. The 5M Visibility Method™ positions your brand across five key areas, beginning with messaging, so that you can stand out as the clear right choice to the right people. When you’re aligned across these five areas, your presence becomes magnetic instead of invisible. This is the the proven framework that backs all of our services and offers.

YOUR CREATIVE AGENCY

WHEN BRANDING + CREATIVE FEELS LIKE ROCKET SCIENCE

If your vision feels powerful but impossible to put into words, you’re in the right place.

You’re the expert at what you do—but turning that expertise into branding, messaging, and visuals that actually connect? That can feel like rocket science. The good news: that’s our sweet spot.

At Growco Lab, we partner with you to shape raw vision into creative direction and deliverables that stand out, resonate, and move people to action. From brand strategy to web design to content that tells your story, we make sure your brand shows up with clarity, confidence, and a voice that’s unmistakably yours.

ARE WE THE RIGHT FIT?

OUR PHILOSOPHY

When you take a messaging-first approach to things like brand strategy, identity design, and website development, you can lead an aligned, growing business from your zone of genius with more time back to do what you love, less revisions along the creative process, and unlock the freedom to show up all in. Frustration of fogginess gives way to a confidence that what your taking to market is positioned to captivate, connect with, and compel the right people to find you, know you’re the obvious right choice for them, and be impacted by what you do. All because your message is clear from the start.
growco lab is a messagin-first creative agency working brand strategy from the inside out
OUR FOUNDER

rooting for you

Amanda Wolfe is a strategic creative powerhouse who turns big ideas into bold, actionable brand moves—all from wherever her laptop (and good weather) takes her. With a background leading high-stakes, mission-driven creative teams, she’s mastered the art of translating vision into storytelling that sparks momentum and drives results. As the founder of Growco Lab, she helps service-based businesses ditch the creative guesswork and build brands that stand out, connect, and convert.

A master of nonlinear thinking, Amanda thrives on rewrapping core messages in fresh, magnetic ways—mobilizing teams, crafting razor-sharp positioning, and ensuring every brand she touches hits with impact. She calls Knoxville home, where she soaks up time outdoors with her pro wrestler husband, their toddler, and their ever-energetic shepherd-husky, Wiley.

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In Their Own Words

Zach H.

5/5

“I couldn’t be happier with the design and communication of the team. The web accelerator option helped me take that leap and run a REAL business!”

Mary L.

5/5
“Amanda is a joy to work with — very great work and a wonderful creative collaborative partner!”

Shannon S.

5/5
“Amanda is an absolute marketing genius and lifesaver for busy professionals. She has the gift of truly understanding your vision and ability to translate that into tangible and visually stunning marketing materials. I have been working with her for years and have shifted my messaging as my business grows and I would not have been able to take my brand from the mess it was to where it is without her assistance.”

Gretel U.

5/5
“Before working with Amanda I had no open door so to speak to invite potential clients to. Amanda helped me create an attractive landing page and more.Now I have a true brand of who I am, what I do and who I serve. I couldn’t recommend working with Amanda more!”

Emily S.

5/5

“She turned my scattered ideas into a cohesive, professional site in just a few days! The process was seamless, and I was able to be a part of it every step of the way. I never felt like any change or adjustment was too much to ask, and the final product was better than I could’ve imagined.”

Brian L.

5/5
“Amanda and the team were great to work with! We had a very basic logo when we met and I am blown away with the results! Not only did we get a new logo, but we now have an entire Branding Package that we can use for all of our print and website needs.”

Marcus B.

5/5
“I can’t say enough positive things about Grow Co. They’ve been instrumental in helping me rethink our branding and messaging into something that is coherent with the vision I have in mind. We are much better positioned going forward to build marketing that works.”
YOU NEED A CREATIVE TEAM WITH THE RIGHT
chemistry
And we get chemistry.