collaboration built on chemistry

messaging is our superpower

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what we really do

Empowering service-based businesses to grow by providing creative solutions that help business owners show up in their market authentically and confidently.

Our Story

Growco Lab was born out of a career spent leading high-stakes creative work and teams of talented creatives in executing a lot with a little. Over nearly a decade of this, I developed a reputation for being the person on speed dial when you need something figured out, usually fast, and who had the skillset to pick up the vision, translate how to execute it, and have the right connections to pull it off right.

After transitioning to freelance work in 2019, things snowballed quickly from shoulder-tapping past collaborators for help with complex projects to “oops, I think we started a business”, fast.

growing, but sticking to our roots

Since 2020, while keeping true to the values that make us us, our vision as a collective has evolved:

to redefine the creative process for service-based businesses, making it more collaborative, nonlinear, and accessible. We aim to build a community where business owners feel confident taking bold steps in their market, backed by innovative and strategic support.

Whether you’re refining your message, building a brand that feels aligned, or burning to make a bigger impact, I’d love to help lead the way.

Let’s dig in and create something that truly reflects who you are and where you’re going.

-Amanda

Who's the team?

"Avengers, Assemble!"

Our business model works a lot like the Avengers. We’re a collaboration of friends and teammates turned independent contractors who work exceptionally well together. Everyone on the team has their own superpower, and often their own subplots. But when there’s a big project tackle, it’s go time.

Non Negotiables

we don't do cookie cutter

Every business is unique, and your brand should be too. Even if we start from a template or framework, we build a unique profile for your business from your vision, voice, and goals. Our job is to shape creative direction that reflects that.

we won't let you play small

We’re here to help you take up space. That means coaching and guiding you to show up with the weight and presence your work deserves to make the fullest impact you’re uniquely equipped to make. If you want invisible or forgettable, we’re not your people.

We'll never stop growing

We stay curious. We experiment, test, and push for fresh ideas that fit your context. In the lab, discovery is part of the process, and we hold ourselves accountable to keep the work alive and evolving.

we believe creativity isn't a solo mission

“No one achieves greatness alone. Success is forged in the fires of consistency, courage, and connection.”
— Brendon Burchard —

ARE WE THE

right fit?

Let's hop on a quick call to see.

book a chem call